||This paper analyzes how peasant movements scale up agroecology. It specifically examines Zero Budget Natural Farming (ZBNF), a grassroots peasant agroecology movement in Karnataka, India. ZBNF ends reliance on purchased inputs and loans for farming, positioning itself as a solution to extreme indebtedness and suicides among Indian farmers. The ZBNF movement has achieved massive scale not only because of effective farming practices, but because of a social movement dynamic – motivating members through discourse, mobilizing resources from allies, self-organized pedagogical activities, charismatic and local leadership, and generating a spirit of volunteerism among its members. This paper was produced as part of a self-study process in La Via Campesina, the global peasant movement.