Content The August 2012 issue of De Boerderij, a popular magazine for Dutch farmers, showed how “innovative farmers are increasingly successful in finding their consumers”. More than 3,300 farmers (out of a countrywide total of 67,000) are selling their products directly to consumers, bypassing supermarkets in the process. And this number is growing fast. The age-old practice of direct marketing is coming back to the Netherlands, and consumers are playing an important role.
Author Katrien van’t Hooft
Contributor AgriCultures Network, ILEIA
Year Published 2013
Type of Initiative Case Studies
Country NETHERLANDS
Link http://www.agriculturesnetwork.org/magazines/global/markets/old-traditions-new-practices